Territory

Become a Unesco world heritage site, the Langhe, together with nearby Roero and Monferrato, deserve much more than a fleeting visit. Their gently rolling hills with their orderly rows of vines and vibrant colours have inspired the creativity of immortal writers like Fenoglio, Arpino and Pavese.

The food and wine culture, deeply rooted in wines produced from inimitable terroir and exclusive foods like the truffle, is just the “tip of the iceberg” in an area that contains numerous surprises at all levels, including the arts, in castles, churches, exhibitions and literary and film festivals. Here you can lose yourself in cultural or food and wine tours (such as the Barolo route), and it would be difficult to resist the charm of the capital of this corner of Piedmont: Alba.

A walk through Alba’s historic centre is always a pleasure and a source of inspiration. Museums, exhibitions, fairs (such as the famous Truffle Fair), shops, restaurants, clubs, churches, squares, pedestrians-only streets and flower-filled corners – everything here blends to create a city that is unique of its kind, a tourist destination for Europeans and those from further afield, but still people-oriented despite its internationality. The Truffle Fair, Vinum, and the Infinity Festival are good “excuses” to discover a generous city that always lifts the spirits of its visitors.

And it is among the fascinating little streets of the historic centre, that you can find the Fracchia & Berchialla wine shop in via Vernazza, a stone’s throw from the Cathedral and Via Maestra.

It would be a great shame not to drop in…